Who would have forgotten the usual methods of advertising? By using the TV, radio, newspaper and billboards in order capture the eyes of the target market. Today, these methods are already outdated. They are not as effective as they were before. Often than not they do not even use by advertising agencies when making a campaign. Does this mean old methods are doomed? The answer is a no. Although, the effectivity of using such methods diminishes. It does not mean it does not work at all.
There is one cost efficient and even proven to be very effective when it comes to advertising technology – it is search engine optimization. What it does is this – it uses a particular formula and a set of methods in order to make sure that the product or service being advertised is visible. Plus, its target market can easily find it online.
Another advertising technology is social media marketing. This uses different social media platforms like Facebook, Twitter, and Instagram to promote a product or service. They can go for a pay-per-click campaign on Facebook or to have someone manages these platforms on behalf of the company. This is to increase online awareness with regard to the company and what is being sold to the public. It is one of the fastest ways to reach millions of target market in just a few hours or so. The turnover is tremendous. Only if you know how to do this right.
Another type that gives people annoyance and hassle is spyware. Have you noticed there are instances when you are given an unknown link to download a specific free software? Do you know that most of these software are spyware? When it gets activated it will gather your personal information. Then, this information will be used in order to present to your ads that are relevant to the info that has been gathered. This form can be very dangerous. You do not know if you have been infected. Later on, you have observed you have been bombarded with ads every time you go online or surf the net.
Advertising technology in totality is a good thing. It has leveled up the different methods of advertising to the public, reach as many people as possible, and be able to convert sales the soonest. However, there is a flip side to it. There are those who abuse the technology. They do unethical means in order to do advertising. Others are spamming, using spyware, and the like in order to advertise. The gaming field is becoming dirty. The bad news is, those who employ such means will not be able to enjoy lasting benefits. Sooner or later, the effect will just vanish in the thin air.
On the point of view of the public, it can be so annoying to see ads left and right. When you login to your Facebook account, you will see the ads on the right side. When surf the net, you are going to come across with ads again. It seems it is a never ending agony of ads, ads, and ads all over the places. Of course, it would be much better to have these ads be carefully placed and given to the public. So, people will embrace it, not getting annoyed by it.
Is advertising technology a good thing? Well, it is both. It is a good thing because it speeds up the process of advertising. It is cost-efficient with a much higher return if done properly. However, there are those who take advantage the system. This can make it far more difficult to get more people to buy and trust a product of service.
The Future of Advertising:
