Advertising takes a huge step as it uses technology in order to be more effective and capture the target audience. Traditional advertising is still there, the use of radio, newspaper, TV ad, flyers, billboards and the like, but are not being used as rampant as before. With this fast and changing world, we can say the company who moves fast will get there faster.
With the birth of the Internet, social media, smart phones, and tablets, advertising is just within the palm of the public. The more compelling your ad is, the more successful you are at hitting your target market.